Thursday, January 30, 2025

Why Everyone is Copying Overwatch — a response

Written by:
Team Liquid Crest Logo Light Version
Written by:
Bonnie Qu
Copywriter
Team Liquid Crest Logo Light Version
Edited by:
Austin "Plyff" Ryan
Editor and writer for TL.GG
Team Liquid Crest Logo Light Version
Graphic design by:
Zack Kiesewetter
Thursday, January 30, 2025

Why Everyone is Copying Overwatch — a response

Thursday, January 30, 2025

Why Everyone is Copying Overwatch — a response

Team Liquid Crest Logo Light Version
Written by:
Bonnie Qu
Copywriter
Team Liquid Crest Logo Light Version
Edited by:
Austin "Plyff" Ryan
Editor and writer for TL.GG
Team Liquid Crest Logo Light Version
Graphic design by:
Zack Kiesewetter

A few weeks ago, Team Liquid launched an all-new YouTube channel dedicated to longform video essays delving into various aspects of gaming and esports. The first video was an exploration of how Overwatch changed the shooter genre forever, at the end of which I (the writer, director, and narrator of said video) promised to respond to some selected comments in the form of a published article.

Well, here it is! I’ve picked out what I felt were the most interesting comments, ones that brought up points I wanted to expand on, and given responses to them that hopefully enhance your enjoyment of the essay itself. Regardless of if you’re featured here or not, thank you for watching the video and deciding to leave a comment at all — I appreciate each and every one of them. Even the mean ones.


Anima_Kesil: Really appreciate a content piece that feels it did due diligence, instead of playing towards community resentment, rose-tinted glasses, or entirely disregarding how influential the game was at first.

RESPONSE: I’m very grateful for this comment because it means we achieved what I originally set out to achieve. I think when it comes to discussing Overwatch these days, it’s easy to get swept up in nostalgia for when the game was “good,” or to get stuck in resentment towards the game for all its perceived failings. Just like in most cases, the truth lies somewhere between those two poles.

I think Overwatch has always been a good game, and it continues to be today, but as outlined in the video, various circumstances around its creation and development hindered it from continuing to grow in the direction that other games were growing in. At the same time, the company culture and creative direction at Blizzard doesn’t represent the viewpoints of the many, many developers who’ve worked on the game over the years. That doesn’t mean they never made any bad decisions — it just makes it easier for us to understand how things got to this point.

In this era of the Internet, where ragebait and confirmation bias are the main things that drive views, I’m glad that Team Liquid gave me the opportunity to write and produce an even-handed content piece about Overwatch. And I’m glad that Overwatch fans, both past and present, have resonated with it. That’s who I was making it for!

DokuDoki: My parents wouldn't let me buy video games because back then the mentality of "games are only for boys" was still huge. However, I had a younger brother who WAS allowed to buy games and he would often ask me to play with him or watch him play - and that's how I ended up growing up with stuff like CS1.6, MW2, Tony Hawk's Pro Skater 2; basically whatever he had, I had. Games simply didn't HAVE female characters in them, and if there was one it was often literally just one. (I will always love you, Elissa Steamer...) I don't think people realize how UNHEARD OF it was for an online multiplayer game without character creator to have more than one female characters in them, let alone an equal ratio. Nowadays it's completely normal for games of all genres to have a colorful cast of diverse characters of all kinds of sizes/nationalities/personalities to choose from, but back in my day I could pick between TWO female characters in Mortal Kombat 4 and having a choice was mindblowing!

As for my Overwatch story... I had plenty of experience in FPS genre, but funnily enough nowadays it's the only shooter I still play. Now that I'm an adult and I can choose my own games, turns out I'm more of an indie platformer, combat metroidvania kind of gal. Very different from my brother's tastes. Overwatch made me fall in love with optimism and colors, and helped kick off my craving for more games that didn't look brown and military. Kind of funny how dead opposite that is from your average "Overwatch was my first shooter".

RESPONSE: The point about Overwatch being a lot of women’s first ever shooter game is one that’s been in my brain for the last 6 years. In 2019 I posted a Tweet (now deleted, sadly) asking women in the Overwatch community whether it was their first shooter, and if so, why they decided to pick it up. The overwhelming majority of responses from women confirmed that Overwatch was their first ever shooter, and that they picked it up because it felt more welcoming to them than every other shooter that had gotten popular before then.

It’s pretty interesting to think about how the very concept of “the shooter” was heavily masculinized before Overwatch came out — games like Counter-Strike and Halo felt very militaristic and serious, and even TF2 leaned heavily in the direction of Male Energy. Combined with the idea of nerd masculinity and skill as an expression of dominance over one’s fellow dudes, the genre definitely suffered from lack of gender parity. Nowadays, though, not only do hero shooters feature more women as characters, the playerbase has also diversified significantly.

In fact, Overwatch may have actually fallen behind in this regard. Sometimes it feels like games like Valorant and Marvel Rivals have even more gender-diverse playerbases than Overwatch does. More young girls are feeling encouraged to get into gaming than ever, which is both fantastic news for the future of the industry and a testament to the ripple effect that Overwatch’s success had, and continues to have to this day.

klaytrain: Wowowow this video was awesome. I joined the OW wave at the end of OW1 and the beginning of OW2 and its videos like these that help me understand why there’s so much hate against the game now. I feel like I’ve missed out on a lot but just like this deep dive communicates; Overwatch was a titan of a game, its impressions on the gaming industry reset the standard and in many ways, are the standard still. OW now has the opportunity to standback, take notes and recondition itself, rework its gameplay, redesign its structure especially since it’s mellowed out and equalized somewhat within the last year.

RESPONSE: One of my dad’s friends has a son who’s 13 years old right now. I jokingly refer to him as “my 13-year-old friend” because whenever I visit back home, I try to talk to him about the games he’s playing so I can gauge what’s cool with the kids these days. (Sentences that make me sound like I’m 50). He says that Valorant is really big with his friends, which isn’t a surprise, and that Overwatch isn’t super popular at all, which also isn’t a surprise. I don’t think he even knows what TF2 is.

My conversations with my 13-year-old friend make me think about how, with hero shooters more popular than ever, a lot of new gamers — especially those who were barely sentient when Overwatch first came out — don’t actually know anything about the Overwatch phenomenon. To those of us who were there and have followed the game’s journey ever since, it all feels like a fact of life. But to people just getting into the genre, it’s actually a part of gaming history that runs the risk of being buried under all the negativity and Overwatch 2 becoming “just another shooter.”

It truly boggles the mind that we’re not even a decade removed from Overwatch’s initial release, yet that moment in time feels unreachably distant to us now. So this video is, in part, also for the people who genuinely didn’t know about this part of the shooter genre’s history. And I hope my 13-year-old friend learns something new from it. I have no idea if he’s watched it yet. Next time I speak to him I’ll ask.

Texren: last line hits mega hard, crazy to think that even now whenever a new hero shooter-esque game comes out the first comparison is ALWAYS overwatch

RESPONSE: During the early writing process of this video script, I had a period of time where I was going back and forth on whether my basic thesis — that Overwatch changed the shooter genre — was actually “correct,” or at the very least would be accepted by people. It normally would’ve been fine, since doubting oneself during the creative process is pretty normal, except this particular concern was inhibiting my process and affecting the way I saw the topic.

I decided to bring it up to my friend one day while we were playing Deadlock together. I (lovingly) refer to this friend of mine as a “video game boomer” because he basically thinks video games peaked with Call of Duty 15 years ago and hates every new game, so I knew he’d give me his honest opinion.

“Hey, [name],” I said. “Do you think Overwatch changed the shooter genre?”

His reply: “Yeah, dude. Look at what we’re playing right now.”

After that interaction, I stopped worrying.

bronybro1616: Blizzard struck gold with OW, but it's crazy how badly they ended up handling the franchise. I miss the excitement and optimism, when their cinematics had set the bar in quality and we get to see more of the world and story be expanded. Now, all they seem to care about now are their collab skins.

RESPONSE: I think if you were into the Overwatch universe at one point (and most people who played the game back then were), it’s hard not to be disappointed about how its popularity died out. It wasn’t even for any apparent reason, like that they kept dropping lore updates that people hated. The reason it petered out was that they didn’t do anything, which is the worst way for something to happen. And the one time Blizzard did do something — namely, start developing an Overwatch series with Netflix — it fell through, because they decided to sue Netflix for poaching their then-CFO.

Still, though, I don’t think any of the games that followed it have developed a fandom quite as big and intense as the one that formed around Overwatch. Valorant and Apex Legends do have fans who are into the lore, don’t get me wrong, and they both have dedicated narrative teams working on building those worlds — but the Overwatch fandom still remains unparalleled for how big it was, and how rapidly it grew.

As I mentioned in the video, I still remember the exact Tumblr post that got me to download the game. I think it was the striking character designs as well as the novelty of a game that looked and felt like that. I talked a lot about how this approach was unprecedented in the shooter genre, but it also felt unprecedented in games at large. I’m not sure what they could have done to keep that momentum going — most fandoms do just fizzle out after that initial hype — but, certainly, they could have made more of an effort to convince people to stick around.

JonathanJuan: I’m sure this piece took a long time to write and produce - and the production value speaks for itself! But it did feel incomplete without some detailed overlook of Marvel Rivals, and how it seems to have come the closest to capturing that 2016-2018 Overwatch feel

Like, obviously it’s a new game, and when you wrote this video (six months to a year ago?) there was no way to know if it would be a success or another flop. Overwatch killed so many hero shooters in its wake, only for Rivals to be in the right place at the right time.

But when thinking about your thesis over this video, about what made Overwatch special and influential, and especially that “everyone from every community playing this game right now” feeling - I really thought I would never get that again until Marvel Rivals launched.

Especially with the hero drought from Overwatch - getting FIVE new heroes for Season 0 from the beta, and then four more for Season 1? That’s insane to me. It genuinely seems to be built as a live service, unlike Overwatch 2 at launch.

RESPONSE: I’m trying to think of the best way to say what I think about Marvel Rivals, and it’s actually proving quite challenging, so I guess I’ll say this: based on the quality of my Marvel Rivals games, I strongly believe that most of its playerbase is made up of people who’ve never played Overwatch before.

As such, I think Marvel Rivals “feels” like Overwatch because for a lot of people who are just now getting into games, or missed the wave in 2016, it basically is Overwatch: a fun, frenetic hero shooter with a bunch of exciting characters that anyone can get into. (Heck, even the same fan sentiments have started showing up — stop me if you’ve seen this before.) But, like you said, it’s also Overwatch for the live service age. It seems to have known from the jump that it will be beholden to an intense schedule of constant updates, because that’s what gamers expect nowadays.

Maybe I’m also not in the right circles for this kind of thing, but the Marvel Rivals hype, great as it is, still just doesn’t feel the same. Despite how popular it is, it isn’t really new in a way that matters. And not for nothing, but the fact that Marvel Rivals fans can’t stop talking about how their game is “killing Overwatch” maybe says more about Overwatch’s enduring legacy than it does about Marvel Rivals.

AetherMoose: The slight fade in of DJ Khaled felt like a jump scare

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Though currently a copywriter at Team Liquid, in another life, Bonnie was an esports writer who wrote a lot about Overwatch.

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Austin is Team Liquid's Senior Managing Editor. They started as a freelancer and have written for Inven Global, Dexerto, Monster Gaming, Polygon, and a handful of now-defunct websites that still owe them money. They cover any esport TL needs, but their heart is in Smash and the FGC.

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